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Business plan

Your business plan

Creating a business plan is the next step toward launching your business – great progress so far!

A business plan provides direction, keeps you on track, and is a requirement when seeking financial aid. Now that you’ve decided on your business structure, your plan should include a summary, introduction, marketing analysis, Intellectual Property (IP) strategy, operations plan, management plan, and financial plan such as costs and cash flow projections.

Your business plan is a living and breathing document; as your business environment changes and grows, your plan’s actions and strategies evolve with it. Take your time to write your business plan as it is a crucial step in establishing a new business.

Your business plan helps flesh out:

  • What your vision for the business is
  • Your product/service offerings
  • Your marketing strategy
  • Your business structure
  • Your finances
  • Your action plan

Not sure how to start putting pen to paper on this one? Check out how to write a business plan effectively with the free template below.

Your Marketing Plan

Let’s figure out how to get the word out there! Now that you’ve done your market research, we can define the marketing strategies and tactics to help simplify and direct your marketing goals. Your strategy should highlight how you plan on delivering and selling your products/services to your customers.

Your plan will help you define your marketing goals and implement tactics to reach your audience in engaging and exciting ways, turning your strategy into reality. If you don’t know the first thing about marketing, there are many qualified, affordable marketing professionals to help you figure out your plan and how to best get your business to your customers.

For ideas on how to market your business, jump to our marketing tips.

Business plan template

Check out the Business Victoria Website on how to write an effective business plan

Well done! Proceed to Finance and costs