City of Casey and Melbourne Football Club working together in the community
Victoria’s largest municipality, the City of Casey, and one of the oldest and greatest football clubs in the world, the Melbourne Football Club, are working together to jointly promote and showcase sporting opportunities and the benefits of an active lifestyle throughout Casey’s schools, sporting clubs and community groups.
A fresh approach
The partnership focuses on five key pillars: education, multicultural, women, business and grassroots football.
In June 2009, Council, Melbourne Football Club and the Casey Scorpions embarked on a 30-year partnership.
What is the partnership achieving?
The partnership has celebrated a number of successes. These include:
MFC continues to deliver a comprehensive community partnership program in local schools, businesses and junior and senior sports clubs at an estimated value of more than $2.3 million per year
Establishment, implementation and evaluation of the highly successful Read Like a Demon Program in 59 schools and libraries in the City of Casey
Increase in membership in the City of Casey as more local supporters join the fan base
Melbourne Football Club has been a proud sponsor of the Casey-Cardinia Breakfast Series and Casey Business Awards for the last three years
A NAB Challenge match was held at Casey Fields in 2011 and an NAB Cup match in 2013
The VFL pavilion at Casey Fields underwent a significant extension funded by Council, MFC, AFL and the State Government. The $2.1 million project was officially opened in April 2010 and provides an AFL-standard gym, physiotherapy area, warm-up room, change rooms and recovery space, including a state-of-the-art refrigerated spa.
In 2014 Melbourne players invested more than 750 hours of their time in the City of Casey community through a range of meaning programs (such as Read Like a Demon, School leadership forum, the Casey Cardinia Breakfast).
In 2015 Casey hosted the Melbourne Football Club Community Camp. The event day included something for everybody from an open training session at Casey Fields, to the Festival of Football Family Day at Sweeney Reserve with rides, face painting, player autographs and giveaways. Melbourne Football Club coach Jade Rawlings delivered a presentation to local sporting coaches about professional development while Melbourne Football Club CEO, Peter Jackson shared his insights and his experience as a business leader.
City of Casey Round
Every year, the Melbourne Football Club allocate Family tickets for one round of the season specifically for City of Casey residents.
In 2016, City of Casey Round fell in Round Six when Melbourne took on St Kilda at Etihad Stadium on 30 April. Keep an eye on this page for details on when City of Casey Round will happen in 2017.